The Way Undercover Filming Uncovered a £28 Million Timeshare Fraud

Prosecutors have labeled it as among the biggest scams of its nature in the Britain.

Altogether 14 defendants have been convicted for their part in a £28 million scheme to swindle in excess of 3,500 timeshare investors.

The targets were eager to terminate decades-old holiday ownership agreements and sought out assistance.

A large number were aged between 60 and 80. Over 500 of them parted with in excess of £10,000, and one handed over in excess of £80,000.

Those targeted were faced aggressive presentations extending for six hours. They were left out of pocket, possessing worthless fake "rewards" and remained bound by high-priced vacation property deals they often use.

The Firm At the Heart of the Scam

The business at the centre of the scheme was Sell My Timeshare (SMT). They accepted people's money to finance the directors' opulent lifestyle of prestigious schooling, luxury homes and exclusive air travel.

The individual at the top of the firm, the company director, was sentenced to a seven-and-half year jail time in January for conspiracy to defraud.

On Friday, his spouse Nicola was part of the concluding cases to hear their sentences.

She was handed a 24-month deferred imprisonment at the London court after pleading guilty to money laundering.

This has been a lengthy process and marks a huge win for the victims who came forward, the authorities and the Crown.

How the Inquiry Began

I first heard about SMT was in the mid-2016. The role involved in the reporting team of a media outlet, creating current affairs features.

A acquaintance mentioned that his parent had inherited the ownership of a holiday property in a European resort and, after long-term use, had commenced searching to exit the deal.

It's worth mentioning how widespread timeshares had evolved with English tourists in the eighties and nineties.

Holiday ownership allowed individuals to access the same accommodation each season, or swap their vacation periods with fellow investors who had properties in other resorts. Approximately 600,000 holiday enthusiasts took up that chance.

The initial boom was paired with a numerous accounts about rip-off merchants fraudulently marketing properties. They became a staple on consumer broadcasts.

The common holiday ownership agreement locked buyers for decades.

At that time, those investors who had experienced their regular accommodation in the sun for a long time were ageing, and a significant number were hoping to say farewell to their holiday properties.

A number had reduced ability to travel and were unable to visit their apartments. Some just felt they'd enjoyed sufficient use from them. And others had passed away, in frequent situations bequeathing their family members to inherit the agreements - including their yearly fees and maintenance fees.

The Investigation Progresses

This was the situation the family member had been placed. She searched the web for solutions and discovered the company, a firm whose website assured to terminate her deal.

But, having made a payment and arranged an appointment with them, her loved ones became suspicious.

Subsequent checking uncovered numerous individuals reporting they had handed over cash and got nothing from the service. In fact, they had suffered financially. Substantial amounts.

The investigative unit commenced probing what was happening. It was rapidly apparent that there were some shady characters working within the holiday ownership market.

One lawyer had hundreds of individual complaints preparing to take action against the organization.

We spoke to people who had dealt with the organization and they collectively described identical situations. They thought the company would acquire their investment away from them but when they went to a consultation (for which they made an advance payment) they were advised there was no market for their property.

Instead, they were persuaded - indeed pressured - to commit further cash investing in "the firm's incentive scheme", linked to the organization's holding firm, Monster Travel.

The nature of these rewards was somewhat vague. They sounded like a type of exchange medium, giving access to reduced-price holidays and amenities and shopping deals.

And they were apparently "transferable with fellow investors, at a future date.

Investing money immediately would lead to an long-term benefit that would offset SMT's fees and result in the timeshare holder with a gain, freed at last from their troublesome deal.

Too good to be true? Indeed, it was.

A 'Misleading Scheme'

Assuming these reports were correct, this was a large-scale fraud.

This is known as a "misleading sales."

An operator - specifically the company - "baits" the consumer by advertising a specific service and then say that's not available, steering the client towards another, inferior option.

This is against the law. Possessing all the testimony we had collected, we made the case to secretly film one of the organization's sessions.

This takes commitment, energy, and compelling reasons for why this is the sole method to gather the evidence needed to demonstrate illegal activity.

With approval secured, our limited crew organized a meeting with one of the company's representatives in the location.

Acting as a potential client wanting to assist his parent free from her timeshare contract|holiday ownership agreement

Brent Klein
Brent Klein

Digital strategist with over a decade of experience in helping startups scale through innovative marketing techniques.