Why Hearts' Historic Title Tilt Isn't as a Shock.

HEARTS ON FIRE

Maybe the only surprising element of Hearts' triumph over Celtic in the Scottish top flight was the extent to which taken aback people appeared when news of the outcome and its consequences for the summit of the table circulated. Although this 3-1 win at Tynecastle, which leaves the Jambos top of the league and eight points clear of Celtic, was earth-shattering in nature, no one who has been following the fortunes of either team this season will have been in the least shocked by the final score.

For each of the last four decades, the dominance of two Glasgow clubs of Celtic and Rangers have carved up the Scottish league between them, turning fitba to something of a punchline in the process. Nine games into the present season it has become clear that Hearts – who count Stephen Hendry, Olympic champion and renowned actor among their famous supporters – might just be prepared to make their move while the Glasgow duo influence is at its weakest.

THE CHAMPIONS' SLUMP

Although much of the attention in the Scottish game has been on the disastrous season being suffered by Rangers, the full-spectrum nightmare of the circumstances at their stadium has meant that the title holders' comparatively less severe decay has been able to fester unnoticed. The reigning champions have already dropped a considerable number from nine fixtures this season under their manager. The team's boss has acquired the distant look of a individual who can't stop checking his schedule to find out how many time are remaining until his deal ends, and awoke this day to learn the number is over two hundred.

"I've never worked harder in my entire tenure here," he told the media following the defeat, after they had doubted his desire for anything resembling a title fight. "So the motivation is there to attempt to reverse the standards that we're at. It's absolutely fine, it's still so early."

EDINBURGH DISRUPTOR

Given the horrific start to the campaign being endured by Rangers, Rodgers and his men could normally be expected to escape scrutiny for their own failure to start strongly, but this year an capital city challenger has joined the mix. In spite of being obliged to operate with a budget that isn't so much a tiny fraction of Celtic's as a comparative budgetary baw-hair, Hearts have introduced the money and expertise of a renowned businessman to the SPL equation. As well as investing £10m during the off-season, the Premier League figurehead has granted Hearts sole use of his highly confidential data-driven proprietary scouting player identification system.

In an Irish defender, Alexandros Kyziridis and a Brazilian prospect it has enabled them to discover hidden talents from an English lower-league side, the Slovakian top flight and the Norway's second division, among other exotic footballing outposts, for the total price of a modest car. Spotted at Tynecastle on Sunday wearing a Hearts scarf, the famously shrewd sports betting expert could be observed cheering each score with the enthusiasm of a person who had likely noticed the oddsmakers had greatly misjudged his side's prospects of beating the struggling title holders, and filled his boots as a result.

COACH'S RESPONSE

"I don't think it's a message-sending victory," said the facial-haired team manager Derek McInnes after his side's most recent victory, their eighth win in nine outings. "Perhaps it is for those on the periphery. It might change perceptions. It may confirm opinions that there's a fine line. But let's not kid ourselves, we are delighted with what the players have provided us. Technically, we look in a strong position, and certainly physically we look in a good place, so we hope it persists. Naturally, it's not a position that this club is used to being in." No, the manager, it isn't. But the wonderful, analytics-backed truth is that for the first time in many years, the Scottish game might genuinely have a title race that a team other than Celtic or Rangers can claim.

Brent Klein
Brent Klein

Digital strategist with over a decade of experience in helping startups scale through innovative marketing techniques.